I AM A MARKETING AND DIGITAL EXECUTIVE with an extensive background shaping strategy for digital marketing, communications, and association programs.

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My strengths include charting an actionable plan for marketing development and communications as well as spearheading digital marketing, technology, and automation. Through my effort and leadership, I have helped educational and Ed-Tech organizations significantly boost awareness of their vision, mission, branding, and programs to targeted audiences.

I partner with stakeholders and fellow executives to strategize on ways to take the organization’s e-commerce, digital campaigns, marketing automation, and online analytics to the next level. Together, we have leveraged cutting-edge, cost-effective technology and ingenuity to modernize processes, create new revenue streams, and increase community membership.

I helped NAEYC increase community participation by 60% amid the COVID-19 crisis. In my career I have streamlined processes for marketing platforms, redesigned dozens of websites, and integrated digital tools to track critical metrics.

I am particularly proud of the following achievements:

✔ Spearheaded a ~$650K redesign of the NAEYC website to create a profitable revenue stream

✔ Invited to speak as an expert at Higher Logic conference to share insights on online community solutions and special interest groups that add value to membership

✔ Increased special interest groups ~31% via stakeholder collaboration and established a $32K grant-funded online leadership academy with 25% of the attendees made up of future leaders of which 50% included people of color (POC).

✔ Accelerated the marketing process, cutting it from 48 to 4 hours by using a solution that combined Marketo and Salesforce.